This study examines the educational principles that guide the choice of colors in textbooks. It aims to find out what colors of sentences and words the learner generally likes, and what colors are used in the textbook specifically, as well as to explore how color choice is related to situational (presentation), personal (gender, and academic level), and emotional (preference) factors. 120 boys and girls from the preparatory stage and the first and second grades were tested, with an average age of 82.26 months. The tool consisted of six pairs of simple sentences, with a blank for adding a missing word, one written in black and the other in blue, along with six sets of words that will fill the blank of the sentence, written in seven different colors (red, yellow, blue, green, orange, purple, black), and the examinee chooses a sentence, and chooses a word with their preferred color, to put it in the empty part of the sentence. Through statistical analysis of the data, the results showed that children tend to like the blue color used in writing sentences, and that there is a difference between boys and girls in choosing the color of words, with some agreement between them on some of them. We also found a decrease in the level of interest in colored words in the second-grade primary.

preference, color, textbook, learner, emotion, reading

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