The objective of this article is to determine how the smart city can be a vector of sustainable development for Moroccan cities. With its many technological tools and mechanisms, it will be interesting to see how everything can be articulated in order to continue the implementation of sustainable development. The smart city is often seen as the concept to be operationalized to solve most of today's urban problems, issues and challenges. However, this concept, which has been promoted by several private companies in the field of IT, also remains largely focused on marketing. This article demonstrates the link between the concept of smart city and the concept of sustainable development. More specifically, it establishes how the smart city can be a vector of sustainable development in all cities of the world. The realization and optimal implementation of the smart city concept should take into account the objectives of sustainable development as well as the territorial challenges of these cities. Finally, the concept of smart city is not an extension of the concept of sustainable development, but rather a tool for the realization and implementation of a community focused on sustainability. The success factors of such an approach are based in particular on a transparent and collaborative specific governance in which the importance of citizen participation is central. Indeed, a smart city is first and foremost made by and for the citizen.

Smart city, sustainable development, new technologies of information and communication, (NTIC), urban development

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[31] En marketing, le branding est un terme qui concerne toutes les actions visant à gérer l'image commerciale d'une marque, d'une entreprise ou d'un produit. Apparue dans les années 1950, cette discipline a pris son essor tout au long de la deuxième partie du XXe siècle.